Microsoft Advertising Partner

Bing Ads Management — Reach Audiences Your Competitors Miss

Most advertisers ignore Bing. That's exactly why it works. Lower CPCs, higher-income demographics, and less competition mean your budget goes further on Microsoft's search network.

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What We Do

We manage Microsoft Advertising campaigns that tap into a massive, underutilised audience. Bing powers search on Microsoft Edge, Windows devices, Yahoo, DuckDuckGo, and AOL — reaching over 14 million UK searchers that most advertisers completely overlook. These aren't bargain hunters: Bing's audience skews older, more affluent, and statistically more likely to convert.

The competitive landscape on Bing is fundamentally different from Google. Fewer advertisers means less auction pressure, which translates directly into lower CPCs — typically 20-35% cheaper for the same keywords. For eCommerce businesses and lead generators already running profitable Google Ads, adding Bing is one of the highest-impact moves you can make with minimal incremental effort.

We don't just mirror your Google campaigns and hope for the best. We build Bing-specific strategies that account for platform differences in audience behaviour, device split, and conversion patterns. From Shopping campaigns and audience network ads to LinkedIn profile targeting (a Bing exclusive), we use every tool the platform offers to maximise your return.

Our Approach

A methodical process to unlock Bing's full potential for your business.

Audit Existing PPC

We review your current Google Ads data to identify which campaigns, keywords, and audiences are most likely to perform well on Bing's network.

Identify Bing Opportunity

We analyse Bing-specific search volumes, competitor activity, and CPC estimates to build a business case and forecast expected returns before launching.

Launch & Test

Campaigns launch with Bing-optimised structures, tailored bids, and platform-specific features like LinkedIn profile targeting and audience network placement.

Optimise & Scale

We refine based on Bing-specific conversion data, scale winning campaigns, and continuously test new opportunities across the Microsoft network.

Why Choose Us

Bing expertise that delivers real competitive advantage.

20-35%

Lower CPCs

Consistently cheaper clicks than Google for the same keywords — your budget stretches further.

14M+

UK Bing Searchers

A massive audience of high-income professionals your competitors are completely ignoring.

Cross-Platform Synergy

Clients running Google + Bing together see measurably better total ROAS than either platform alone.

Case Study

Google + Bing Synergy — CFW's Multi-Platform Success

After establishing strong Google Ads performance for CFW, we expanded into Bing to capture additional market share. The Bing campaigns delivered comparable conversion rates at 28% lower CPCs, adding incremental revenue that wouldn't have been possible on Google alone. The combined approach now drives 7-figure annual revenue with a blended ROAS that outperforms either platform in isolation.

28%

Lower CPC vs Google

+18%

Incremental Revenue

380%

Bing-Specific ROAS

Frequently Asked Questions

How does Bing Ads compare to Google Ads?

Bing Ads typically delivers 20-35% lower cost-per-click than Google Ads for the same keywords. While the search volume is smaller, the audience tends to skew older, more affluent, and more likely to convert. Many of our clients run both platforms and find Bing delivers superior ROAS.

Who uses Bing for search?

Bing powers search across Microsoft Edge, Windows devices, Yahoo, DuckDuckGo, and AOL. The audience skews 35-64 years old with above-average household income. Bing users are less likely to use ad blockers and often work in corporate environments where Edge is the default browser.

How much budget do I need for Bing Ads?

Because CPCs are lower on Bing, you can start with a smaller budget and still see meaningful results. We typically recommend starting with £500-£1,500 per month in ad spend to generate enough data for optimisation. Your management fee is separate and based on campaign complexity.

Can you import my existing Google Ads campaigns to Bing?

Yes, Microsoft Advertising has a direct import tool for Google Ads campaigns. However, we never do a blind import. We review and adapt campaign structure, bids, and targeting specifically for the Bing audience. What works on Google doesn't always translate directly to Bing.

Ready to Tap Into Bing's Untapped Audience?

Find out how much you're leaving on the table by ignoring Microsoft's search network. Free audit, no obligation.

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